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February 14, 2006

What is Authority?

Another good read here. The article discusses the latest idea by Technorati to list blogs by "authority," measured by the number of incoming links to a blog.

"So, I am going to argue that links - be they Google or Technorati - have turned the entire concept of authority into something rather trivial - popularity. Does this mean Britney Spears is an authority too just because she's popular?"

Rather unfortunately in the modern world, yes it does.

Britney isn't a great example anymore now she's faded somewhat from the limelight, but there are lots of other celebrities who are given a platform to speak based on no real reason apart from the fact that they are popular. If Tom Cruise weren't a famous actor, do people really think he'd be given an opportunity to harp on about scientology for all these years?


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