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January 30, 2007

Google Bombing - An End to the Fun?

I've discussed Google bombing before here. Apparently, Google have made some algorithm changes to reduce their impact. From their webmaster blog:

We wanted to give a quick update about "Googlebombs." By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead. The actual scale of this change is pretty small (there are under a hundred well-known Googlebombs), but if you'd like to get more details about this topic, read on.

So there we are, it's like the end of an era when searching for "weapons of mass destruction" doesn't come up with this page at the top of the search results.

(with thanks to Matt Cutts)

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